Women are playing an increasingly important role in the world of small business. After all, there were 13 million women running businesses in the United States in 2019, and small businesses make up 99.7% of Philadelphia’s economy. In addition, women own 31% of small businesses and franchises in the United States — up from 27% in 2020. Here are some tips to help make starting a small business easier:
1. Find a Female Mentor
Running a small business can be challenging. Still, the process can become easier with help from a mentor. And with millions of women running businesses in the United States, there’s never been a better time to find mentors. One great place to find business mentors is at networking events in Philadelphia. There, you can find like-minded women with similar business goals.
2. Stay Organized
Staying organized can be the difference between success and failure when running a small business. Companies that have poor organization often lose money, have low morale, and lack focus. Here are some tips to improve organization:
• Keep your office tidy. Whether you work in an office or at home, keeping your office tidy can improve everything about your business.
• Automate. Automation can save you time, money, and stress. Use automation tools to keep your business organized.
• Document your workflows. If you want to feel organized, you need to be clear and consistent. You can do this by documenting your workflows.
• Write to-do lists. As simple as it may sound, writing to-do lists and having an organizational strategy can make a big difference.
3. Use Good Accounting Software
When you’re running a small business, it’s essential to have a tight grip on your finances. Finding accounting software that works for you so you can store receipts and organize your taxes, to name a few functions. It’ll also provide terrific insights on cash flow to ensure you’re running your small business properly.
4. Create a Culture of Innovation
The best small businesses have a culture of innovation, whereby staff members have the freedom and the confidence to express their ideas on how the business can improve. You can achieve this by rewarding your employees, encouraging a growth mentality, and empowering individuals to think and act.
5. Have an SEO Strategy
Small businesses in Philadelphia need an SEO strategy to stand out. Regardless of your industry, a local SEO strategy can build brand awareness, trust, and credibility. The top search result on Google gets 32% of all clicks, and 53% of American consumers say product research on search engines influences their decision on whether to buy. The best way to improve your SEO strategy is through content marketing; it brings traffic to your website, helps your customers, and builds authority in your industry.
6. Know Your Competition
Understanding your competition is utterly critical when you’re running a small business. What does your competition do well, and what do they do wrong? Awareness of these elements allows you to improve your own business.
Improve Your Small Business Today
Operating a small business is much more manageable when you follow the tips in this article. Visit the Philadelphia Women’s Network Connection for help running your small business. You may even find female mentors to guide you on your entrepreneurial venture.
Article written by Guest Blogger: