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Want to Help Family Senior Caregivers? Make It Your Business!

September 12, 2022

According to the U.S. Census Bureau, in 2020, 13.7% of the population in Philadelphia was 65 or older. Considering there were 1,603,797 city residents at the time, that’s a large number of seniors with a range of potential needs. For this reason alone, you may want to start a business to provide support services for family senior caregivers.

Potential Services to Offer

Senior caregivers are often so busy; that they don’t have time to address their wellness needs. Typically, senior caregivers spend an average of 20 hours per week taking care of their loved ones, and older adults with extensive health needs may require a much larger chunk of time. A family senior caregiver may also have a job and children, only further stretching that individual’s time.

For this reason, it helps to offer services that can help free up some time for these individuals. Perhaps you could offer senior care, respite, or home care service to give caregivers a break. Obtaining a nurse’s aide certification may be necessary in that case. Maybe you could create a food service that delivers home-cooked meals to caregivers. You could create a referral service to help caregivers whose loved ones need more care or whose caregiving responsibilities have become overwhelming. As you research prospective assisted living facilities for your clients, consider factors such as pricing, payment options, online reviews, and comprehensive facility reports before you make your final recommendations.

Know How to Get Your First Clients

No matter what family senior care service you provide, you could benefit from having social media pages. It’ll be easy to target people in your region when you send out the word to your friends and family in the area and have a business page on social media sites, especially if you’re offering services locally. Visit local Philadelphia events, and get the word out about your products or services. It helps to have business cards to pass out.

Streamline Your Invoicing

Invoicing can be a time-consuming process that prevents you from devoting your full attention to the services you want to provide. But if you don’t invoice clients, you can’t get paid. It’s quite a conundrum. However, you can use an invoice generator to help you receive fast, timely payments. This option allows you to choose from pre-generated templates, then select your text, photos, logo, and color scheme to align with your brand. Find a program that allows you to download invoices in a format that’s compatible with your programs.

Choose the Right Business Structure 

The business structure you choose affects your taxes, paperwork, and business operations. A sole-proprietorship or limited liability company may be in your best interest for this type of business. An LLC can decrease your tax obligations and limit your personal responsibility. Before you proceed, check Pennsylvania’s laws regarding LLCs to ensure you remain legally compliant.

Begin a Company With Meaning

When you start a company for senior caregivers in Philadelphia, you’re creating a business that helps others. Just make sure you’re keeping your best interests in mind by choosing the optimal business structure, streamlining invoicing, and marketing your services. If you’re a woman and need help starting your business, visit Philadelphia Women’s Network Connection.

Felicia Shanken

Hello, my name is Felicia Shanken CEO & Founder of the Philadelphia Women’s Network Connection, LLC and PWNC Foundation Inc 501(c)(3). ​My mission is to create a friendly supportive community where business owners enjoy sharpening their entrepreneurial edge while nurturing valuable relationships that enrich career satisfaction.

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