7 Ways Every Woman Business Owner Should Use Technology to Boost Innovation

August 9, 2022

In today’s world, business innovation focuses heavily on using technology to streamline operations, attract new customers, and increase profits. Whether it’s to automate certain processes or to add flexibility to your work, technology can pave the way to helping companies of all sizes make their stamp in the business world. Here are seven things you can do to get started as a woman business owner.

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1. Optimize Your Website
Your website is often a potential customer’s first stop, so you want to make a good impression. Business websites should be fast, simple, easy to navigate, and mobile-friendly. You should also include content that attracts customers by using search engine optimization. Luckily, implementing SEO is free. Take some time to research relevant keywords so that you can include those in your blog articles. This way, your website will pop up in a list of searches for that keyword.

2. Create a Mobile App
According to reports, 73% of millennials shop on their smartphones up to four times a day, and Gen Z spends two-thirds of their online time on apps. Since the vast majority of consumers have smartphones, business apps have become an essential piece of marketing and revenue. No matter the size of your business, you can further engage with customers, promote new products, offer deals, and collect data.

3. Utilize Business Process Management
As the business world becomes increasingly competitive, companies are looking for ways to improve their efficiency and effectiveness. Business process management (BPM) is a structured approach to improving the way businesses operate. It involves identifying and analyzing business processes, designing new or improved processes, and implementing these changes in an organization. BPM can help businesses save time and money, improve quality and customer service, and increase employee satisfaction. In today’s uncertain economic climate, the concept of digital process automation can give your company a significant advantage over its rivals. When properly implemented, BPM can help your business run more smoothly and efficiently, giving you a leg up in today’s highly competitive marketplace.

4. Use Your Time Wisely
Time-management skills are a must for any business owner. Streamlining operations gives you time to focus on strategic planning. Luckily, technology has made time management a cinch. From creating daily to-do lists or automatically organizing tasks for maximum efficiency, time management tools can give you the opportunity to truly innovate.

5. Upgrade Your Accounting Software
Accounting is a core part of the business structure and one of the top departments that can benefit from tech innovation. Automated accounting technology, for example, eliminates the need for manual input, greatly reducing human error and drastically increasing the efficiency of the accounting department. Implementing automation won’t take jobs away, either.

6. Embrace Remote Work
Nowadays, it’s easier than ever to work from home without losing productivity. What usually deters people is the setup for the transition. You need to make sure that your employees have all the tech they need and can conduct their work securely.

7. Make the Most of Digital Marketing
Businesses have to use digital marketing to make sure they are seen by a wide audience, but the field is constantly changing. Classic digital marketing strategies include email campaigns and SEO, but for a more innovative business, you should include tactics like influencer marketing, chatbot marketing, and marketing automation. However you choose to market your business, an eye-catching logo will be essential. Your logo is the first recognizable thing potential customers will see about your business, so look into a logo maker app to design a creative, memorable logo. The right service will have a wide selection of text, styles, and colors to choose from. No matter what industry you’re in, making the most of an online presence is one of the most important steps toward innovation. Whether you’re embracing digital marketing, creating an app, or utilizing business process management, take into consideration these seven tips and you’ll find success much more easily.

Article written by Guest Blogger:
Derek Goodman

Felicia Shanken

Hello, my name is Felicia Shanken CEO & Founder of the Philadelphia Women’s Network Connection, LLC and PWNC Foundation Inc 501(c)(3). ​My mission is to create a friendly supportive community where business owners enjoy sharpening their entrepreneurial edge while nurturing valuable relationships that enrich career satisfaction.

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