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Why Certifications Are Crucial For Your Small Business

April 10, 2024

Women-owned business certifications are pivotal for small business owners looking to expand their opportunities and market reach. In an increasingly competitive business landscape, these certifications can serve as a powerful tool to differentiate your company, access new markets, and leverage growth opportunities specifically designed to support women in business.

First and foremost, becoming certified as a woman-owned business opens the door to a wealth of government and corporate contracts that are specifically set aside for women-owned enterprises. This is a significant advantage, as it positions your business in a less crowded marketplace for certain contracts, thereby increasing your chances of success. The U.S. Small Business Administration (SBA) offers a Women-Owned Small Business (WOSB) Federal Contracting program that aims to expand federal contracting opportunities for women-owned small businesses. More information on this can be found on the SBA’s official website. 

Moreover, certification can significantly enhance your networking possibilities. Certified women-owned businesses gain access to a vast network of other women entrepreneurs, corporate partners, and business development resources. This network can prove invaluable for mentorship, partnership, and expansion opportunities. Organizations like the Women’s Business Enterprise National Council (WBENC) provide certification that is widely recognized across the United States. You can learn more about the benefits and process of certification through WBENC’s comprehensive guide here. 

Another great certification to look into is the National Minority Supplier Development Council (NMSDC) certification which recognizes those businesses that apply for certification and meet the eligibility criteria, as minority business enterprises (MBEs). Getting certified begins with gaining an understanding of the certification criteria and gathering the necessary information and documentation to complete the application. A dedicated team of certification specialists will review your application and work with you should you have any questions.

Lastly, certification can bolster your business’s credibility and attractiveness to potential customers who are looking to support diverse and inclusive businesses. Many consumers and companies are actively seeking to do business with minority and women-owned companies as part of their commitment to corporate social responsibility. A certification can serve as a seal of approval, showcasing your business’s authenticity and dedication to diversity and inclusion. This aspect is crucial for tapping into new customer segments and building a loyal customer base. The National Women’s Business Council offers insights and resources on how this certification can impact your business, available here.

In conclusion, obtaining a women-owned business certification can be a game-changer for small business owners. From accessing exclusive contracts to joining a supportive network and enhancing your business’s credibility, the benefits are vast and varied. If you’re a woman entrepreneur looking to leverage your business for greater success, exploring these certifications could be an excellent step forward.

Published by @phillywnc
www.phillywnc.org

Felicia Shanken

Hello, my name is Felicia Shanken CEO & Founder of the Philadelphia Women’s Network Connection, LLC and PWNC Foundation Inc 501(c)(3). ​My mission is to create a friendly supportive community where business owners enjoy sharpening their entrepreneurial edge while nurturing valuable relationships that enrich career satisfaction.

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