How to Scale Your Market Research to Keep Up with Changing Business Needs

April 18, 2023

For businesses, market research is a vital tool to stay ahead of the curve. However, as businesses grow, scaling market research processes can become a challenge. Without proper scalability, businesses may find themselves struggling to keep up with the changing needs of their target audience. What can businesses do to scale their market research processes and stay relevant in their respective industries? Here are some tips from Philadelphia Women’s Network Connection to help guide you.

Identify Your Target Audience and Market Segment

The first step towards scaling market research is to identify the target audience and market segment. This allows you to collect more relevant data and target your research toward the most valuable insights. You need to consider your ideal customer profile, geographic location, pain points, values, and purchasing behaviors.

Moreover, market segmentation is an essential part of market research. It helps you to divide your customers into smaller groups based on their needs, behaviors, and preferences. This approach allows businesses to customize their research to each segmented group, thereby gaining more specialized insights.

Establish a Solid Framework for Research

It’s important to establish a framework that caters to multiple scenarios like new product launches and emerging trends. Then you can leverage research to understand consumer trends and preferences that can guide you in launching new products that fit the market. An adaptable framework that caters to multiple scenarios also makes it easier to pivot research efforts depending on the changing needs of the business. Thus, you need to consider emerging trends, market shifts, product launches from competitors, and customer feedback to adapt to the new environment.

Study the Competition and Trends in the Same Industry

A significant part of market research is competitor analysis. You must analyze competitors to gauge their position in the market, their strengths and weaknesses, and identify areas you need to improve. Studying trends in the industry can also provide valuable insights. Trend analysis can provide information about consumer behavior, market changes, and technological developments that may impact your business. Keeping up with the changing trends can give your business a competitive advantage and help it to stay ahead of the curve.

Use a Combo of Qualitative and Quantitative Research

Qualitative and quantitative research methods are both important in market research. Qualitative research involves open-ended questions that encourage customers to provide more detail about their experiences and opinions. Qualitative research allows you to gain in-depth insights into your customers opinions, attitudes, and lifestyles. Quantitative research, on the other hand, involves closed-ended questions that provide statistical data. This method is useful for collecting and analyzing data on a larger scale.

It allows you to identify customer preferences, purchasing behavior, market size and trends by gathering a significant amount of data. Using a combination of qualitative and quantitative research gives your business a comprehensive understanding of your target audience and helps you make data-driven decisions.

Take Advantage of Online Surveys and Other Digital Tools

Digital tools like online surveys can help your business scale its market research processes. Online surveys are cost-effective, efficient, and provide an opportunity to reach a large number of customers. It makes it easier for you to track your customer base, gain feedback, and keep up with changing customer needs.

Other digital feedback tools include online focus groups, social media monitoring tools, and website analytics. These tools can provide valuable insights into consumer behavior and preferences, which can help in developing more effective marketing strategies.

Automate Gift Card Dispersal for Customers Who Take Surveys

Using gift cards as incentives is known to boost customer engagement and survey response rates. However, manually distributing gift cards can be a tedious task and a source of administrative trouble. The good news is, your business can streamline this process by using this digital gift card API. By automating the distribution of gift cards to customers who complete surveys, your business can benefit from a simple, secure, and efficient solution that enables you to easily scale your reward program without compromising security, or placing an undue burden on your business operations.

Scaling market research is an ongoing process that requires consistent efforts and investments. The best approach for your business is to find a balance between resource allocation, technology investment, and process optimization that fits your specific needs. By incorporating these tips your business can scale its market research processes without sacrificing quality or efficiency.

For a supportive community of women business owners, visit Philadelphia Women’s Network Connection today!

Guest Blogger
Joyce Wilson
Website: teacherspark.org

Felicia Shanken

Hello, my name is Felicia Shanken CEO & Founder of the Philadelphia Women’s Network Connection, LLC and PWNC Foundation Inc 501(c)(3). ​My mission is to create a friendly supportive community where business owners enjoy sharpening their entrepreneurial edge while nurturing valuable relationships that enrich career satisfaction.

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